{"id":39296,"date":"2023-06-27T08:08:36","date_gmt":"2023-06-27T08:08:36","guid":{"rendered":"https:\/\/www.shineiberia.tv\/shine-iberia\/ruth-martinez\/"},"modified":"2025-08-21T13:45:41","modified_gmt":"2025-08-21T13:45:41","slug":"ruth-martinez","status":"publish","type":"page","link":"https:\/\/www.shineiberia.tv\/en\/shine-iberia\/ruth-martinez\/","title":{"rendered":"Ruth Mart\u00ednez"},"content":{"rendered":"

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Ruth Mart\u00ednez<\/h1>\n

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Ruth Mart\u00ednez<\/h1>\n

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Director of Entertainment and Acquisitions<\/p>\n

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Director of Entertainment and Acquisitions<\/p>\n

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Ruth Mart\u00ednez is responsible for selecting and adding new titles to the catalogue already managed by Shine Iberia for production in Spain and Portugal. In 2024, she will take on a new challenge at Shine Iberia as Director of Entertainment at Shine.\n<\/p>\n

Previously, Ruth was Head of Entertainment Sales in the International Department at BoomerangTV (2011-2014). She was Commercial Director at the production company 3Koma between 2006 and 2011 and was in charge of the international launch of titles such as \u2018El Coro de la C\u00e1rcel\u2019 and \u2018El Calendario del a\u00f1o\u2019. She had previously worked as a director on television programmes such as \u2018Pr\u00e9stame tu vida\u2019 (TVE, 2005-2006) and \u2018Esta es mi gente\u2019 (ETB, Canal 9 and Telemadrid) and worked as a presenter on several ETB programmes between 1998 and 2003. She holds a degree in Information Sciences from the University of Navarra and has studied Political Science at the UNED and International Organisations at Harvard University. She has also been a jury member for the Emmy Awards (four times) and the Banff Television Festival.<\/p>\n

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Ruth Mart\u00ednezRuth Mart\u00ednezDirector of Entertainment and AcquisitionsDirector of Entertainment and AcquisitionsRuth Mart\u00ednez is responsible for selecting and adding new titles to the catalogue already managed by Shine Iberia for production in Spain and Portugal. In 2024, she will take on a new challenge at Shine Iberia as Director of Entertainment at Shine. Previously, Ruth was […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":38801,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Foto Cabecera\" module_class=\"secc-cab-prog secc-eq-desc\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/www.shineiberia.tv\/wp-content\/uploads\/2023\/06\/cabecera-shine-iberia.jpeg\" background_blend=\"multiply\" da_disable_devices=\"off|off|off\" collapsed=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.19.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.19.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"off|off|on\" admin_label=\"Nombre - Mvl & Tablet\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Macarena Rey<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"on|on|off\" admin_label=\"Contenido Cabecera - PC\" module_class=\"secc-inic-a\" _builder_version=\"4.20.0\" _module_preset=\"default\" background_enable_image=\"off\" da_disable_devices=\"off|off|off\" collapsed=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"1_3,2_3\" disabled_on=\"on|on|off\" module_class=\"fila-a\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" module_class=\"col-a\" admin_label=\"Foto con Logo del Programa en %22Fondo%22\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_image=\"https:\/\/www.shineiberia.tv\/wp-content\/uploads\/2025\/05\/Ruth-2.jpg\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"2_3\" module_class=\"col-b\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Nombre - PC\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Macarena Rey<\/h1>[\/et_pb_text][et_pb_text admin_label=\"Puesto\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

CEO Shine Iberia<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"off|off|on\" admin_label=\"Contenido Cabecera - Mvl & Tablet\" module_class=\"secc-inic-a secc-eq-a\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_enable_image=\"off\" da_disable_devices=\"off|off|off\" collapsed=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row disabled_on=\"off|off|off\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/www.shineiberia.tv\/wp-content\/uploads\/2025\/05\/Ruth-2.jpg\" title_text=\"macarena-rey-500x500\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text admin_label=\"Puesto\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

CEO Shine Iberia<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"off|off|off\" admin_label=\"Texto\" module_class=\"secc-inic-b secc-eq-b\" _builder_version=\"4.21.0\" _module_preset=\"default\" da_disable_devices=\"off|off|off\" collapsed=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

Macarena se incorpor\u00f3 a Shine Group en Julio 2011 y ha estado al frente de las operaciones en Espa\u00f1a y Portugal desde entonces, como parte de una creciente red mundial de productoras. Durante estos a\u00f1os ha liderado, como productora ejecutiva, algunos de los formatos de mayor \u00e9xito en ambos territorios: \u2018MasterChef\u2019 en Espa\u00f1a y Portugal, \u2018La Isla\u2019, Me Resbala\u2018, Maestros de la Costura\u2019 y su versi\u00f3n lusa \u2018Cosido a Mao\u2019, \u2018The Voice Portugal\u2019 y su versi\u00f3n infantil \u2018The Voice Kids Portugal\u2019, \u2018Pesadelo na cozinha\u2019, \u2018D\u2019Improviso\u2019, \u2018Sabe ou N\u00e3o Sabe\u2019\u2026<\/p>\r\n\r\n

Anteriormente, desde 2008, Macarena fue Directora General de BocaBoca Producciones, una de las principales productoras de cine y televisi\u00f3n espa\u00f1olas. Durante este tiempo, la productora desarroll\u00f3 proyectos de gran \u00e9xito como 21 d\u00edas, Raphael, Carrero Blanco, 2055, Conexi\u00f3n Samanta, Malas Pulgas, Rescatando a Sara, Vidas Robadas. A esta posici\u00f3n llego despu\u00e9s de haber desempe\u00f1ado labores similares en Drive Group.<\/p>\r\n\r\n

Macarena es licenciada en Administraci\u00f3n y Direcci\u00f3n de Empresas y posee una extensa carrera en televisi\u00f3n, en muchos y distintos g\u00e9neros y sectores, incluyendo su labor como Directora General del \u00e1rea de Producci\u00f3n de Canal+ Espa\u00f1a, donde fue responsable de supervisar toda la producci\u00f3n propia de la cadena; y Directora de Contenidos de Telef\u00f3nica Media, donde fue responsable de coproducciones internacionales de cine y televisi\u00f3n con HBO y Fireworks, entre otras. Su carrera en la televisi\u00f3n comenz\u00f3 en los departamentos de compras del Grupo Telef\u00f3nica (Antena3 y V\u00eda Digital) donde, como Directora de Compras, fue la responsable de la selecci\u00f3n de contenidos y activos de la plataforma de TV de pago.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"class_list":["post-39296","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRuth Mart\u00ednez - Shine Iberia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shineiberia.tv\/en\/shine-iberia\/ruth-martinez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ruth Mart\u00ednez - Shine Iberia\" \/>\n<meta property=\"og:site_name\" content=\"Shine Iberia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T13:45:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shineiberia.tv\/en\/shine-iberia\/ruth-martinez\/\",\"url\":\"https:\/\/shineiberia.tv\/en\/shine-iberia\/ruth-martinez\/\",\"name\":\"Ruth Mart\u00ednez - 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