Macarena joined Shine Group in July 2011 and has been heading up operations in Spain and Portugal ever since, as part of a growing global network of production companiesMacarena joined Shine Group in July 2011 and has been heading up operations in Spain and Portugal ever since, as part of a growing global network of production companies. During these years she has led, as executive producer, some of the most successful formats in both territories: ‘MasterChef’ in Spain and Portugal, “La Isla”, “Me Resbala”, “Maestros de la Costura” and its Portuguese version “Cosido a Mao”, “The Voice Portugal” and its children’s version “The Voice Kids Portugal”, “Pesadelo na cozinha”, “D’Improviso”, “Sabe ou Não Sabe”.
Previously, since 2008, Macarena was Managing Director of BocaBoca Producciones, a leading Spanish film and TV production company. During this time, the production company developed successful projects such as 21 días, Raphael, Carrero Blanco, 2055, Conexión Samanta, Malas Pulgas, Rescatando a Sara and Vidas Robadas. She came to this position after having performed similar tasks at Drive Group. Macarena holds a degree in Business Administration and Management and has an extensive career in television, in many different genres and sectors, including her work as General Manager of the Production area at Canal+ Spain, where she was responsible for overseeing all of the channel’s own production; and Content Director at Telefónica Media, where she was responsible for international film and television co-productions with HBO and Fireworks, among others. Her career in television began in the purchasing departments of the Telefónica Group (Antena3 and Vía Digital) where, as Purchasing Director, she was responsible for the selection of content and assets for the pay TV platform.