“Cabelo Pantene, O Sonho 3” returns on Saturday to Portuguese television screens thanks to Endemol Portugal (a Banijay company) and one of the biggest companies in the world that has trusted us for its great branded content programme: P&G. For Macarena Rey, CEO of Shine Iberia in Spain and Portugal “It is a privilege to produce a branded content format with a company like P&G and a brand like Pantene, because of the values it conveys. Pantene is diversity and authenticity and this is reflected in the variety and plurality of the casting of our programme.”

The contest that seeks the most personality hair in Portugal is back on TVI screens for the third consecutive year! After three seasons, the format demonstrates with its extra episode “On the way to the dream” what a great platform to boost is for the participants. It shows a summary of past editions and the work developed by the winners, such as fashion productions, television advertising, street muppies and other promotions. At the same time, it allowed competitors to get to know each other and obtain tips from Central Models experts who accompanied the process.

The format promises to be successful again this season and to continue to grow in the future.