She began her career in television in 1994 at Endemol. She has worked as scriptwriter (The Soundmix Show), Research Director (Surprise Show, All You Need is Love, Expo’98 Opening Gala, Star Academy, Canções da Nossa Vida, etc.); TV Director (Who Wants to be a Millionaire, 1 vs 100 and Primeira Companhia) and Content Director of reality shows and entertainment programmes (Fear Factor, Big Brother 1-6, Blind Faith, Masterplan, Circo das Celebridades, Beauty and the Geek, The Bachelor, etc.) for 14 years.

She was one of the founders of CBV, as Acquisitions Executive and Executive Producer, bringing to Portugal many successful shows (The Voice, The Cube, Who Dares Sings, Golden Globes, Face Model of the Year, etc.).

After that, she worked at Fremantle as Content Director (Biggest Loser), Shine Iberia (Chefs Academy Kids) as Executive Producer of international projects. She developed her job as General Director of Production and Content for 5 years at Valentim de Carvalho, producing: TV quiz shows (Who Wants to Be a Millionaire, Joker), Sitcom Series (Sim, Chef !; Nelo e Dália), Comedy Series (Donos Disto Tudo, Cá por Casa) and documentaries (Salvador Martinha – Na Ponta da Língua, the first original Content in Portuguese for Netflix).

She returned to her first TV “home” as Executive Producer at Endemol Portugal in April 2019.