Alberto Agudo joined the Shine Iberia team in January 2013 and is responsible for Sponsorships and Derivative Products. He was linked to teaching, the publishing sector and, more recently, to advertising and marketing. He has been Head of Advertising at the Culture Department of the Community of Madrid (Autumn Festival, Madrid en Danza, Teatralia, Fiestas del 2 de Mayo, Red de Teatros de la Comunidad de Madrid, etc.). He has also been Head of Advertising at MACSA, an organisation dependent on the Arts Department of the Madrid City Council (Veranos de la Villa, Jazz Festival, Fiestas de San Isidro, Christmas campaign, etc.).

At Shine Iberia, he manages sponsorships and commercial collaborations related to the shows produced by the TV company production, from cultural sponsorships to branded content actions, integrations or exchanges. He also develops licensed products from the shows, which are marketed in physical points of sale or through e-commerce.