Alberto Agudo joined the Shine Iberia team in January of 2103, and is in charge of Sponsorships and By-Products. Philologist by vocation, he has worked in the educational sector, the editorial sector and, more recently, in the publicity and marketing sector. The former publicity chief at the Culture Office of the Community of Madrid (Autumn Festival, Madrid in Dance, Teatralia, The Dos de Mayo Festivities, the Madrid Community Theater Network, etc.); he was also publicity chief at MACSA, an organism dependent on the Arts Area of the Madrid Town Hall (Summers of the Villa, Jazz Festival, San Isidro Festivities, Christmas campaign, etc.).
At Shine Iberia, he manages the sponsorships and commercial collaborations with the company’s programs, ranging from cultural sponsorships to branded content actions, incorporations or exchanges. As well, alongside specialized companies, he develops products licensed from the programs which are then marketed at physical sales points and via e-commerce.