Rui is Head of Shine Iberia’s Portuguese office since 2012 and has more than 19 years of experience in the industry. In the last 4 years he has been production director for Eyeworks-cuatrocabezas, where he developed and produced projects like “Portugueses Pelo Mundo” for RTP and “CQC – Caiga Quien Caiga” for TVI; and as exceutive producer at Endemol, where he was responsible for “Secret Story – Casa dos Segredos” and “Uma Canção Para Ti” for TVI, “Chamar a Musica” for SIC and “MasterChef” for RTP. He previously worked as production director at PLURAL and TGSA, leading the production of shows like “Jardins Proíbidos” and “Sonhos Traídos” for TVI and “Floribella” for SIC, among others. Rui is 42 years old and is a natural of Isla Terceira in Portugal.