The “Prémios Eficácia” are the only awards in Portugal that focus and reward the joint work of advertisers and their agencies based on the measured and proven effectiveness of their communication campaigns.
The programme produced by Endemol, look for to find the most beautiful and personality hair in Portugal to be the next Pantene Ambassador. This year 2020 is the 16th edition of the awards, in which “Cabelo Pantene – O Sonho” has won two Effectiveness Awards with P&G – Carat:
Gold at Health, Hygiene, Beauty and Home Care category
Bronze at Creative Use of Media category
After the success of the first edition, which had more than 6 thousand candidates, “Cabelo Pantene – O Sonho” returned on 2020 in Portugal at TVI. With Ana Sofia Martins and Luís Borges leading the programme and the well-known judge: the photographer Mário Príncipe and hairstylist Mathieu Dubet.
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The format has been awarded for the contribution of communication to the achievement of the advertiser’s business objectives.
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Throughout four episodes the audience were able to follow the events and challenges of the 10 competitors that represent the diversity of hair in Portugal. The winner of “Cabelo Pantene – O Sonho” besides being the next Pantene Ambassador.
The format has been awarded for the contribution of communication to the achievement of the advertiser’s business objectives.